Executive & Associate Producing
We partner with ambitious theatre productions as Executive Producers and Associate Producers, providing the commercial leadership, strategic relationships and producing expertise that help productions succeed on and beyond opening night.
Current Collaboration
OBEY — The Musical
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At SUMI Group, we do not simply join productions. Our collaborations combine commercial thinking, strategic leadership and a commitment to building theatre that resonates with audiences.
Whether supporting a London premiere, a touring production or an international collaboration, we work alongside lead producers to strengthen delivery while respecting the creative vision.
We enter each collaboration at producer level—as Executive Producers or Associate Producers—and contribute where our leadership can create meaningful commercial and cultural impact.
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Producing Collaborations
1,000+
No Wahala Therapy Attendees
EP
Executive Producing Credit
AP
Associate Producing Credit
Selected Producing Credits
Our growing portfolio reflects our commitment to ambitious theatre, disciplined commercial delivery and culturally significant storytelling.
02 · Associate Producers
Produced by Duke of Shomolu Productions, one of Africa's established commercial theatre companies, in collaboration with Elesin Productions, OBEY — The Musical brings a significant African theatrical work to the London stage.
SUMI Group joins the production as Associate Producers, supporting its commercial delivery through strategic relationships, stakeholder engagement, production-level oversight and campaign coordination.
Our appointment reflects the confidence placed in SUMI to contribute at producer level alongside experienced international theatre partners.
Production Media
Current Collaboration
Our Contribution
03 · Executive Producers
No Wahala Therapy brought major Nollywood talent to the London stage, led by Odunlade Adekola alongside Bam Bam and Timini Egbuson.
SUMI Group served as Executive Producers, contributing to the production's commercial delivery, creative production support and trailer development.
The London run welcomed more than 1,000 attendees, demonstrating the audience demand for premium African theatre in the UK.
London Achievement
1,000+
Attendees During the London Run
A highly successful London stage production headlined by some of Nollywood's most recognisable screen and stage talent.
Our Contribution
Production Media
Headlining Cast
The production combined established star power, contemporary audience influence and broad international appeal.
Headlining Star
Multi-award-winning Nollywood icon, actor, filmmaker and major box-office draw celebrated for commanding screen presence, exceptional comedic timing and dramatic depth across an extensive body of film and television work.
Featured Cast
Bamike Olawunmi-Adenibuyan
Actress, singer, media personality and premium brand influencer recognised for her compelling dramatic range, vocal versatility and confident stage presence.
Featured Cast
AMVCA award-winning performer and one of Nollywood's most commercially recognisable contemporary actors, known for his magnetic screen presence, digital influence and cross-continental audience appeal.
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Providing experienced Executive and Associate Producing support throughout the production lifecycle.
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Strengthening commercial strategy while protecting the production's artistic identity and creative ambition.
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Connecting stakeholders, co-producers, venue executives and artistic collaborators around shared delivery goals.
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Supporting productions from early development and workshops through to premieres, tours and international presentation.
Your Production Could Be Next
05 · Work With Us
Tell us about your production, its stage of development and the producing support you are seeking. Let us build something extraordinary together.
SUMI Group considers Executive Producing and Associate Producing partnerships for commercially ambitious stage productions.
